This is the №1 mistake presenters make
When I started giving presentations, I used to say too much. I don’t mean in the number of words I used. But in the number of ideas I was trying to get across. Big mistake. […]
Read moreTag: psychology
Don’t Leave Money on the Table: Why You Should Always Offer 3 Price Points
Nevertheless, I have learned a few things about pricing… I have been selling consultancy services for over 23 years. There are scars on my body to prove it. One lesson I’ve learned is never to […]
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The Three Most Harmful Mistakes Rookie Negotiators Make
Negotiation is not rocket science. Indeed, only rocket science is rocket science. Yet, put an untrained person into a negotiation situation (think of buying a car, not hostage), and their blood pressure goes through the […]
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How To Use Price Anchoring
Pricing is a critical aspect of any business, and understanding the psychology of pricing can help companies to set prices that will maximise revenue while still being perceived as fair by customers. One little-known technique […]
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What You Must Understand About People If You Want To Be Persuasive
Aren’t people funny? They’re quirky. They’re odd. It’s difficult to understand what they do or how they act. Well, that’s not fair… You see, people are not strange at all. There’s nothing weird about them. Like […]
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How To Cope With Digital Marketing Overwhelm
Marketers I work with complain of not having enough time to do it all. It’s a complaint I hear again and again. Heck, it’s a complaint I make myself! Marketing teams and professionals struggle under the […]
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How to ask your colleagues better questions
Asking questions is natural. It’s something we do from an early age. If you’ve ever had a two-year-old, you’ll know what I mean*. The problem is that in the workplace, the way you ask questions can either […]
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