sales – Andrew Lloyd Gordon

Don't leave money on the table - man, head in hands, frustrated, at desk

4 min readJanuary 19, 2023March 22, 2023

Don’t Leave Money on the Table: Why You Should Always Offer 3 Price Points

Nevertheless, I have learned a few things about pricing… I have been selling consultancy services for over 23 years. There are scars on my body to prove it. One lesson I’ve learned is never to […]

Two women working at a desk, over papers, negotiating

3 min readDecember 13, 2022March 22, 2023

The Three Most Harmful Mistakes Rookie Negotiators Make

Negotiation is not rocket science. Indeed, only rocket science is rocket science. Yet, put an untrained person into a negotiation situation (think of buying a car, not hostage), and their blood pressure goes through the […]

2 min readMay 25, 2022March 22, 2023

How To Use Price Anchoring

Pricing is a critical aspect of any business, and understanding the psychology of pricing can help companies to set prices that will maximise revenue while still being perceived as fair by customers. One little-known technique […]